Founded in 1996, Zhejiang Huayuan Pigment Co., Ltd. (Shenghua Group Deqing Huayuan Pigment Co., LTD.) is located at Deqing County, Zhejiang Province, with 233,000 square meters and around 1000 employees, being specialized in manufacturing iron oxide pigments with HYROX as the brand. The turnover of 2021 is USD 153 million. The branches include Deqing Toda Sanfeng Pigment Co., Ltd., Deqing Huabo Pigment Co., Ltd., Guangxi Yongfu Huayuan Technology Co., Ltd., and Jiaozuo Billions United Pigment Co. Ltd.         MORE>>




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Huayuan pigment won the first prize of Zhejiang excellent industrial new product (New Technology)


Recently, it was learned from the Department of economy and information technology of Zhejiang Province and the Department of finance of Zhejiang province that the product of "high temperature resistant coated iron oxide yellow pigment" developed by Huayuan pigment was awarded the first prize of Zhejiang excellent industrial new product (New Technology) project in 2018. It is understood that there are 166 excellent industrial new products (new technologies) projects in Zhejiang Province, including 15 first prizes, 46 second prizes and 105 third prizes. The purpose of project selection is to encourage and guide enterprises to continuously increase investment in science and technology and speed up the development of new products (new technologies), so as to realize the industrialization and marketization of new products (new technologies). As an important inorganic yellow pigment, ordinary iron oxide yellow has relatively poor heat resistance. Generally, it will decompose and turn red when the temperature rises to 177 ℃. Although the high temperature resistant coated iron oxide yellow pigment takes iron yellow as the raw material, the outer layer of the product is coated with dense materials through slow-release coating technology to improve its heat resistance to more than 270 ℃ to meet the heat resistance requirements of downstream products. The product has the advantages of low cost, simple synthesis method, safety and environmental protection. This technology can be widely used in fields with high heat resistance such as plastics, powder coatings, coil coatings and rubber, It has broad market prospects. In recent years, Huayuan pigment has kept forging ahead. On the one hand, it has upgraded all production lines. On the other hand, it has introduced new development concepts and ways of thinking for enterprises through the introduction of highly skilled talents. It has continuously launched a series of new products with high technology, high added value and high efficiency, continuously optimized the product structure, broadened scientific research ideas and broke through key technologies in practice, In order to enhance the product brand and core competitiveness of Huayuan pigment in the same industry. Category: Company News The key words of this information are:

Huayuan pigment leads the revision of national standards and helps the innovation and development of the industry


In March in Jiangnan, flowers bloom in spring. From March 20 to 21, Zhejiang Huayuan Pigment Co., Ltd. welcomed industry experts who participated in the revision meeting of national standards for coatings and pigments in Deqing, a "land of fish and rice". The national standard revision meeting of GB / T 1717 was hosted by the National Technical Committee for standardization of coatings and pigments and CNOOC Changzhou coating Chemical Research Institute Co., Ltd., CO sponsored by Zhejiang Huayuan Pigment Co., Ltd., the first revision drafting unit of the national standard, Shen Sujiang, Secretary General of the pigment branch secretariat of the National Technical Committee for standardization of coatings and pigments, Zhu Zenglin, chairman of Zhejiang Huayuan Pigment Co., Ltd Executive Vice President Gao Jianmin and technical experts from more than 20 leading enterprises in the coating and pigment industry attended the meeting. Shen Sujiang, Secretary General of the pigment branch of the National Technical Committee for standardization of paints and pigments, presided over the standard revision meeting. The meeting held in-depth and detailed discussions on the approved general test methods for pigments and pigments - Determination of pH value of pigment aqueous suspension (GB / T 1717) and determination of volatile matter of pigments at 105 ℃ (GB / T 5211.3). Technical experts of relevant enterprises put forward valuable suggestions on the processes and methods involved in the standard, The two working groups have successfully revised the standards and fully affirmed their authority. Shen Sujiang, Secretary General of the pigment branch of the national paint and pigment Standardization Technical Committee, pointed out that the pigment standard is the yardstick of product quality control. The revision of the standard is very important for the development of the pigment industry. The paint and pigment Standardization Technical Committee will put the actual needs of all relevant production enterprises in the first place and take serving the standard construction of relevant enterprises as its working purpose. Finally, she hoped that all technical experts would work together to provide valuable opinions and suggestions, innovate the standards and even surpass international standards. Gao Jianmin, executive deputy general manager of Zhejiang Huayuan Pigment Co., Ltd., expressed heartfelt thanks to the experts in the industry on behalf of the organizer of the meeting. He said: as a leading enterprise of iron oxide pigment, Huayuan pigment has always been concerned about the dynamics of pigment standard changes. He hopes that through this meeting, we can learn from the suggestions and opinions put forward by experts to improve the product quality control level of the enterprise. The formulation of standards is of great significance to the whole industry and even the whole society. Standards are not only the basis of scientific management of enterprises, but also the need to adjust product structure and industrial structure, but also the bridge and link to promote trade development. As a high-tech enterprise and a patent demonstration enterprise in Zhejiang Province, Huayuan pigment has been authorized with 25 invention patents and 18 utility model patents. In recent years, it has completed 9 provincial new industrial product projects, of which one is the first prize of provincial excellent new industrial products and two are the third prize of provincial excellent new industrial products. Huayuan pigment will always be committed to the innovation of industry standards and patented technology, lead the development of the industry with standards, and maximize the enterprise benefits and social value with patented technology.

The excellent performance management of Huayuan pigment introduction was affirmed by the market supervision and Administration Bureau


Recently, Deqing County market supervision and Administration Bureau announced the introduction of excellent performance management model enterprises in the county in 2018, and Huayuan pigment was among them. The introduction of excellent performance management is another management system innovation activity after Huayuan pigment introduced fine management. It is an effort made by enterprises to strengthen customer satisfaction awareness and innovation activities and pursue excellent business performance. Through preliminary discussion and research, Huayuan pigment invited professional consulting and guidance institutions to provide guidance, conducted targeted and systematic guidance from seven aspects: leadership, strategy, customer and market, resources, process management and results, and carried out a series of effective work, which was finally unanimously affirmed by the expert group. It is reported that excellent performance management is to make progress and improvement of organizations and individuals through comprehensive organizational performance management methods, improve the overall performance and cooperation ability of the organization, create value for customers and other interested parties, and make the organization continue to succeed. Excellent performance management is different from ISO9001. Although there is no certification system, the enterprise consciously recognizes it from a strategic height, but the purpose is to improve its own management level and develop in a better direction, so as to pursue excellence.





Zhongguan Industrial Zone, Deqing County, Zhejiang Province,China


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